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Required?: YES (Within a content-handler block)
This is the key that is looked up in the properties bundle that shares the name of the content item. This is displayed in areas such as the Other Items drop-down list for the course builder. If the locale:key is provided as well as plain text inside the element then the locale:key value is used and the element text is ignored.
 | If the bundle is not provided, then the raw text to be displayed must be provided. |